I’m Gabriela Maestre (they/them), a Boricua living in San Diego.
I have spent my career in media specializing in commercial strategy, change management, and operational transformation for interdisciplinary teams. Now, I coach and consult creative, tech and LGBTQIA+ professionals towards measurable career outcomes with confidence and authenticity.
Sometimes I win awards and talk about my work.
Hey!
It’s Gaby.
¿Cómo Estas?
Photo Credit: Sharar Behzad
my background
20 years of experience in media
7 years in Kids’ TV content management and partnerships
10 years in digital advertising, leading global creative teams and driving sales strategies
4 mergers as change management leader, transforming global operations
1,000s of pitches, trainings and speaking engagements
my coaching style
Our partnership is mindfulness-led and results-oriented using a combination of actionable reflection and exercises.
Think of me as your confidential sounding board - a safe space for candid discussion, exploration and powerful breakthroughs.
Challenge perspectives that keep you stuck and find gentle ways to unlock your leadership potential.
Become empowered to own your career narrative, turning unknowns into next steps.
You will walk away with a tangible roadmap and personalized toolkit designed to help you navigate challenges and strategically advocate for your growth.
MY SERVICES
Career Planning
General support for short, medium and long term planning.
Navigating Work Challenges
Get “unstuck” in your role through upskilling and discussion to identify and surpass what is keeping you from feeling successful and owning your career.
Career Pivots
Preparing for changing industries or focus of your career, exploring new opportunities outside your comfort zone.
Management Upskilling
Leveling up your management and leadership skills (eg. people management, feedback, managing up, etc.) through exercises, readings and discussion.
Career Offboarding
Preparing for or planning a sabbatical or retirement and how to enjoy the most out of your new persona.
HOW TO PICK A COACH
Does the coach specialize in your field, industry or challenge?
What do you want out of a coach?
Does the coach work within your schedule’s needs?
Do you align with the coach’s approach?
How do you feel after interacting with the coach?
Do you feel a sense of psychological safety on the first call?
Awards & Recognitions
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Guild is a talent development company connecting employees at leading companies with education, upskilling and career opportunities.
They partnered with the Extra Agency and Nexxen’s full-stack solution, including Data-Driven Creative optimizations provided by Nexxen Studio, to drive the best outcomes.
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This award recognizes Nexxen Studio’s groundbreaking, interactive Voice-to-Action offering for Troy-Bilt’s “Low, Slow, & Mow” campaign, in collaboration with Marcus Thomas LLC. The first of its kind, Voice-to-Action is made possible through our partnership with Say It Now, and demonstrated statistically significant uplifts in Awareness, Ad Recall and Message Association across creatives and targeting tactics.
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This campaign was the only creative submission as part of the the Best Use of Data Category at the Digiday Awards.
“Pure Michigan Leverages Tremor Video’s Data-Driven Creative to Reach Adventure Scouts and Sentimental Travelers by Tremor Video + Universal McCann (Detroit): Employing dynamic creative optimization, reach solutions and behavioral targeting, Pure Michigan, created those vacations locations, for 20 Midwest markets. From a single video source, over 1,000 personalized ads were dynamically generated, garnering some 25,000 viewer engagements across Michigan travel.”
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Selected as a Tech Trailblazer Honoree at the 2022 Top Women in Media and Ad Tech Awards, who recognize the women who are making an impact in the greater digital media and ad tech industry.
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"Maestre joined Tremor in 2015 as creative manager before being promoted to lead Tr.ly, Tremor’s in-house creative team, where they work with CMOs and ad agencies to help them run hundreds of digital ads with different forms of creative. Under their leadership, Tr.ly cranked out about 20,000 ads last year and recorded a 136% increase in ad spend in the first three quarters of 2021 versus the year-ago period."
Thought Leadership
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At AdWeek NY 2024, I had the pleasure of joining chief marketers to discuss current and future use cases of AI when it comes to connecting with the end consumer.
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Selected as launch partner for new Ad Week column “Lessons Learned”, which spotlights unique leaders who share their career learnings.
This story first appeared in the Oct. 10, 2023, issue of AdWeek magazine.
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“Tremor Video’s VP of Sales, Sarineh Croft and VP of Creative Solutions, Gabriela Maestre, join CTA to discuss Tremor Video – one of the leading and most innovative video advertising companies in North America. They discuss how they’re pushing the boundaries of video marketing, their unique approach for understanding client needs and user journeys, and a glimpse at the proprietary methods they’ve developed to captivate more audiences.”
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Interview at Beet Retreat San Juan PR 2022.
“Addressable and connected TV platforms offer fantastic consumer targeting capabilities.
But using data to reach found audiences doesn’t have to stop at targeting.
In this video interview with Beet.TV, one ad professional says more brands should be using data to customize actual ad creatives.”
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“In an era when ads can target individuals’ attributes, what is it going to take for more of them to appeal to minority characteristics?
In this video interview with Beet.TV at Beet Retreat San Juan, one executive bemoaned insufficient diversity in the advanced TV workplace – and said things need to change.
Tr.ly VP of Creative Solutions Gabriela Maestre describes some solutions.” -
“When it comes to the new ad opportunities presented by connected TV, the execution types are broad.
But companies that want to make a splash on the new screen can start with one simple addition.
That is according to one person whose team is helping brands convert their ad creatives for CTV.”